RISKY RICK

For this OSHA eLearning Challenge, I wanted to move away from a traditional “click-next” compliance experience and explore a more cinematic, behaviour-driven approach to warehouse safety training.

Rather than focusing purely on rules and hazard identification, I built the concept around a character called “Risky Rick”, an experienced warehouse operative whose confidence and familiarity with the environment lead to unsafe decisions and shortcuts.

The experience begins with a fast-paced montage sequence showing Rick carrying out increasingly risky behaviours across a warehouse setting, including:

overreaching from a ladder
dropping boxes
using a forklift without checking the environment properly
creating trip hazards with pallet wrap
mixing chemicals carelessly

The intention was to make the learner feel like an observer watching unsafe behaviour escalate in real time, rather than simply being told what not to do.

After the montage, the experience rewinds and breaks each scenario down using freeze-frame analysis interactions. Instead of using standard multiple-choice questions, I focused on three reflective lenses:

OBSERVE: the behaviour or warning sign
INTERVENE: the point where action should happen
CULTURE SIGNAL: what the behaviour suggests about wider workplace norms and accepted risk

Visually, I leaned heavily into a gritty, cinematic warehouse style using bold typography, industrial textures, high-contrast colour palettes, and dynamic OSHA-inspired graphics. The “Risky Rick” branding was designed to feel more like a behavioural safety campaign than a standard training course.

From an instructional design perspective, the project explores how storytelling, character-driven scenarios, rewind analysis, and progressive reflection can create a more immersive and memorable learning experience around workplace safety and risk awareness.

Click here to check it out.