5 Ways You Can Advocate for Your Value to the Business as a Course Creator
In an ideal world, leadership would always have a clear view of the impact of your e-learning projects and your unique value to the organization. But that view can be much foggier in real life than we’d like it to be. When our company or leadership doesn’t get what course creators like us do or how it benefits them, we can end up on shaky ground. That lack of understanding makes it hard for us to push back against training cuts. It makes it tricky to get budget increases for tech investments or team expansion. And it can even lead to the mistaken belief that we can easily be replaced by new technology or people without e-learning expertise. Thankfully, many of these issues stem from an easy-to-address source—a lack of awareness. Tipping the balance back in your favor is often as easy as advocating for your work and yourself. Not sure how to do that? Here are a few good places to start. 1. Find your champions It’s possible to do this self-advocacy work on your own. But you’ll probably reach more ears and shift perceptions faster if other people are talking up your work too. Think of it like how you might decide where to eat when traveling to a new city. Intriguing social media posts from a restaurant might get your attention. But chances are a trusted friend telling you about their favorite dining spot in town is more likely to influence your decision. Who might step up to champion your work or team? Consider tapping into people like: Subject matter experts (SMEs) that you have a strong working relationship with. Learners who’ve given your e-learning glowing reviews. Stakeholders who’ve seen the impact your past projects made on the business. Trusted coworkers who know how great your work is—and why it should matter to others. If you’re feeling awkward about asking people to praise your work, just keep your requests small at first. For instance, if an SME emails you a compliment about how easy you’ve been to work with, ask them to forward it to your manager as well. 2. Be loud and proud about your successes We sometimes get siloed off in learning and development. As a result, other teams may have no idea what we’re working on and why it’s so important to the company. If you’re feeling a bit invisible, a good solution is to put on your marketing hat and pursue opportunities to share what you’re doing. This is a great time to tap into your manager and champions to help you find ways to share your work. Large-scale efforts—like presenting at a department meeting, sharing an eye-catching infographic about the impact of a course, or making a year-in-review video highlighting your team’s biggest wins—can all help. But even smaller actions—like asking someone who gave a glowing review of your course to tell their team why they should take it too—can get the word out there. While you’re doing this promo work, don’t just focus on the final project. Also talk up the unique skills and ideas you and your team contributed to make it succeed. That way people don’t just get excited about the finished content—they’ll also get excited about what you and your team bring to the table. 3. Share how what you do connects to broader business goals The people we work with may have a vague sense that e-learning benefits the company in some way. But they may not know precisely how. Or sometimes they understand the surface benefits of our e-learning—like how compliance training checks off a legal requirement—but may not see the deeper, more meaningful impacts it makes in the long run. The best way to turn this situation around is to help these colleagues make those connections. Look for opportunities to call out the specific ways your projects contribute to key company goals. For instance, maybe that compliance course also helped reduce workplace injuries or prevented costly fines. And be sure to be direct about these links so there’s no ambiguity about the impact of your work. 4. Talk to your audience in terms they care about While you’re talking up what you do, also think about how you’re framing that information. When you’re chatting with other learning professionals, eyes will often light up when you share how a project met your learning objectives, used a development tool in a creative way, or tied into learning research. But that likely won’t mean as much—or sometimes anything—to people outside our field. Instead, promote your work in ways that will speak to your audience. For instance, if they’ve complained to you about the boring and useless e-learning at their last job, tell them about all the ways you're making your courses interesting and practical. If your project can help with their team’s goals, tell them how it does that. Or, if you know they’re constantly feeling crunched for time, play up the key ways you’re streamlining your projects. That way, they’ll know you’re making a difference on things that matter to them personally. 5. Do the math to connect your successes to the bottom line Want a measure of success that’s easy to get people excited about? Focus on money. In some cases, financial numbers are easy to uncover—for instance, if you launched training on upselling a new product and the sales numbers immediately went up. Other times, though, you might need to break out your calculator to convert one kind of win into a financial one. For example, if you shaved ten minutes off of your company’s annual compliance training, that may not initially sound like a big deal. But if you have 60,000 employees that have to take it, that’s 10,000 hours of saved work time. If your company’s average hourly salary is $25, that ten-minute trim saved the company $250,000. And those are numbers that can impress! Have a situation where your training wasn’t the only factor at play? You can still frame the final savings or profits as something your work contributed to. That way, you’re acknowledging the other factors but not downplaying that your work had an important part to play in the mix. Wrap-Up Advocating for yourself and your work may not solve all the challenges you face in your professional life. But it’s a good first step toward boosting your visibility and ensuring your organization knows just how much you have to offer. Not only that, but it can even open doors for your career that you didn’t know were possible. Want more ideas on building buy-in for you and your work? Check out these articles: 2 Ways To Show the Value of Online Training Here’s How To Prove the Value of Training to Your Organization Use KPIs To Demonstrate the Value of E-Learning Subscribe to our newsletter to get the latest e-learning inspiration and insights directly in your inbox. You can also find us on LinkedIn and X (formerly Twitter). And if you have questions, please share them in the comments.Five Overlooked Timesavers for Working with the Timeline in Storyline 360
When I need to create richly interactive, custom learning experiences, my go-to Articulate 360 app is Storyline 360. With features like the timeline, Storyline 360 makes it simple to work with objects on my slides—making them appear and disappear in tandem with audio narration, for instance. So let’s take a look at one of the most low-key, powerful features in Storyline 360—the timeline—and five overlooked timesavers for making the most of it. Managing Objects with the Timeline When you’re building highly interactive e-learning with lots of audio and animations, it’s not unusual to end up with a number of objects on a slide. And when you’re working with so many objects, it’s also easy to get confused. Here are some timeline features and tips that can help you avoid that confusion and stay organized! Rename Objects Every object on your slide also appears on the timeline. So when you’ve got, say, 12 rectangles on your slide, Storyline 360 will number each rectangle on the timeline as Rectangle 1, Rectangle 2, etc. One of the fastest ways to confuse yourself is to leave these default labels in place. That’s because later on when you’re adding triggers to your project or building things like a drag-and-drop, you’ll waste precious time trying to figure out which of the many pictures on your slide is “Picture 27.” Save yourself a lot of trigger troubleshooting time and headaches by simply renaming objects on the timeline. To do that, just double-click on the name to the left of each object and type in a more descriptive name then hit Enter on your keyboard. It looks like this: That’s all it takes. And while it might seem a bit tedious to name every object on your slides, I guarantee it will save you loads of frustration! Undock the Timeline When you’re working with a lot of objects, scrolling through the timeline to find the ones you need can get challenging. That’s why it’s so helpful that Storyline 360 lets you undockthe timeline panel and even place it on another monitor. To undock the timeline panel and place it elsewhere, just click Timeline and drag it to a new spot. I like to drag mine over to my bigger monitor so I can expand it and see everything. Ready to redock the timeline? Select Redock icon, in the upper right corner of the panel. Here's a gif showing how to undock and redock the timeline: Working with Grouped Objects on the Timeline One of my favorite timesaving tricks is to group objects on my slide so there are fewer individual items on my timeline. You can group objects by holding the CTRL key while you select the assets you want to include in the group. With all the items selected, simply right-click and choose Group. Grouping objects is especially helpful when you have a lot of assets like textboxes and shapes. I find it makes it easier to adjust timing when I can grab and place the entire grouping rather than each individual object. Expand an Object Grouping Need to make a change to an object that’s part of a group? Just click the triangle next to the group name to expand it so you can see all of the individual objects nested beneath it. Then, make your changes and click the triangle again to collapse the grouping. In short, not only does grouping assets keep your timeline looking tidy, it also makes it easier to hide/show or lock a group of objects so you can remove distractions and focus on other objects on the slide. Let’s take a look at how hiding and locking objects works. Hide and Lock Objects on the Timeline Sometimes it’s helpful to temporarily hide some objects so you can focus on others. To hide an object, click the eye icon to the left of its name on the timeline. Click the eye icon again to unhide it. There are also times when you want to see objects on your slide, but you’d rather not accidentally grab them when you’re working with other adjacent objects. To prevent one element from being moved or modified while you’re working with another, click the box before its name on the timeline. Clicking that will change it to a padlock icon. Simply click it again to unlock it. Here’s what hiding/unhiding and locking/unlocking looks like: Pro Tip: If you’ve hidden objects on the timeline, they won’t appear in your published output, so remember to unhide them before you publish! Syncing Objects on the Timeline I like to think of the timeline as a director, the objects on my slide as actors, and the slide as my stage. Thinking in these terms helps you see how the function of the timeline is to orchestrate your entire slide. By positioning and dragging the “actors” (objects) on the timeline, I can control when they’ll appear on stage (my slide) and when they’ll exit the stage in concert with other actors or my narrator. One way to orchestrate all of this activity is to use cue points. Let’s take a closer look at how cue points work. QuicklyAdd Cue Points To quickly add cue point markers, click Play, in the lower left corner of the timeline, then press C on your keyboard at any point where you want to insert a cue point, like this: To remove a cue point, right-click the cue point marker you want to delete and select Delete Cue Point or right-click anywhere in the timeline and select Delete All Cue Points. More Timeline Timesavers As you’ve seen, the timeline in Storyline 360 is pretty awesome. It’s hard to believe that something this simple is so powerful! In this article, I’ve covered five of my favorite overlooked timeline features, but there’s much more to learn! For more tips and tricks about using the timeline, don’t miss these articles: 3 Time-Saving Storyline Timeline Tips 11 Awesome Things You Can Do with the Storyline Timeline Storyline 360 User Guide: Working with the Timeline What’s your favorite Storyline 360 timesaver? Do you have a best tip or trick for working smarter? Share them with us in a comment, below. Want to try something you learned here, but don’t have Articulate 360? Start a free 30-day trial, and come back to E-Learning Heroes regularly for more helpful advice on everything related to e-learning. If you have any questions, please share them in the comments.
