Can Rise be purchased separately?

Now that Gomo is creating market pressure for cloud-hosted intuitive authoring, Rise should have a separate purchase track for lighter weight users. Perhaps a subscription model with the option for annual upfront at a discount. Not much longer until Adobe CaptiveCloud is released either...

If Gomo or some other new browser-based tool is able to disrupt and take market share from the established brands (like yours), it will be very difficult to avoid being viewed as legacy by a younger generation of authors.

Not only should Rise 'rise up' and jump out and be extremely competitively priced, it should offer an enterprise license option to capture the most value possible and be as sticky as possible to these larger consumers of your products.