Community Insights: What You Can Learn from David Tait’s Career Pivot
One of the best things about creative careers is how flexible they are—you can take them in so many directions. For DavidTait, that flexibility led from graphic design to learning design, and eventually to co-founding 4pt, a learning design studio. 4pt has been creating meaningful learning experiences for more than 16 years. In this Member Spotlight, you'll discover how adaptability, curiosity, and community shaped David's journey, and how to apply these lessons to your own career path. From Design to Learning “Before starting my career in e-learning, I was a student focused on design,” David says. “I spent four years studying design. Two in graphic design and two in newspaper, magazine, and infographic design. That background gave me a strong foundation in visual communication, which has been incredibly useful in my learning and development (L&D) work.” While still in college, he took on a freelance project as a graphical user interface designer for the Northern College Network. “It was my first real step into the world of digital learning design,” he recalls. “It helped me see how I could apply my design skills in a completely different context.” Soon after, a former lecturer offered him a role at an e-learning startup creating online CPD courses for healthcare professionals. “Working in a startup meant wearing many hats,” David says. “That experience really shaped my path and helped me see how my design skills could grow into a career in learning.” 💡Tip: Apply your existing creative skills to a small digital learning project (freelance, volunteer, or self-initiated). Hands-on experience helps bridge design and instructional work faster than theory alone. Turning Change into Opportunity A few years later, the company was acquired, and layoffs followed. “Rather than seeing it as a setback, my studio manager and I took it as an opportunity,” David says. “When we started 4pt, all of those responsibilities suddenly became our job. Being able to adapt to new challenges was essential, and it’s a big reason why we’ve been able to thrive.” 💡Tip: When your path shifts unexpectedly, use it to test new skills or partnerships. Career detours often reveal strengths you wouldn’t discover in a stable role. Finding Flexibility with Storyline “One project in 2013 really shaped our company,” David says. “A client asked us to build a course in Storyline 1. We’d never used it before, but rather than turn the work away, we invested in licenses and learned as we went.” “Before long, Storyline became the tool most of our clients wanted to use,” he explains. “Storyline gave us the ability to solve problems ourselves, experiment more freely, and move much faster. That agility has stayed with us ever since—it’s a core part of how we approach learning design.” 💡Tip: Don’t wait to feel like an expert. Pick a project, open the tool, and build. Use the community forums and shared files when you hit roadblocks. The Power of Community “I’ve lost count of how many times I’ve hit a dead end in Storyline and found the solution on the forums,” David says. “That support has saved me countless hours and kept projects moving. The community around Articulate is unlike anything else.” Over time, helping others became just as rewarding. “Being part of E-Learning Heroes isn’t just about getting help,” he adds. “It’s about giving back. I try to pay it forward when I can, and that sense of community has been such a valuable part of my journey.” 💡Tip: When you find an answer in ELH, take a minute to thank the poster—or add your own version of the solution. Small interactions build visibility and confidence. Lessons from the Journey “Figure out where your limitations are, and then build a trusted network of professionals who can help you overcome them,” David says. “Continuous learning is important, but you don’t have to master everything yourself.” He also believes in stepping outside your comfort zone: “Sometimes doing that sooner opens doors you didn’t even realize were there.” “I try to focus on projects where I can see real value and impact—and to work with people I genuinely like and respect. That combination has made the journey far more meaningful.” 💡Tip: Find one collaborator who complements your skills—a developer, writer, or media pro—and trade knowledge. Collaboration accelerates growth and keeps learning fun. Looking Ahead These days, David is focused on advancing localization in his projects and exploring how AI fits into e-learning. “We’re evaluating Storyline’s new localization features ahead of a major project,” David says. “I’m excited to see how these tools evolve and how we can integrate them to deliver even better multilingual learning experiences.” He’s also reading Co-Intelligence: Living and Working with AI by Ethan Mollick. “It’s not written specifically for L&D, but it’s helped me think more critically about how AI can be used thoughtfully and effectively.” 💡Tip: Keep one “outside-the-industry” book on your reading list. Fresh perspectives often spark the most creative ideas. 💬 Your Turn David’s story is a reminder that creativity, curiosity, and community can take your career in directions you never planned, but might love most. What’s one skill—or moment—that’s shaped your own learning design journey? Share it in the comments below!5 Ways to Use Animated GIFs in Your E-Learning
Animated GIFs—or image files that act like a short video that loops endlessly—are everywhere these days, on social media, in blogs, and even in e-learning courses! That’s right, instructional designers are using these eye-catching multimedia assets to grab their learners’ attention—and you can too. Check out these ideas to get inspiration on how to incorporate animated GIFs in your courses. 1. As Course Header Images If your learners have a ton of courses in their dashboard and you want yours to stand out, try using an animated GIF in the course header, like in this example: Mars Curiosity Rover. It’s a surefire way to get your course noticed. 2. As Attention Getters GIFs are eye-catching. Have you noticed how hard it is to look away even when you’ve already seen the same animation loop 10 times over? That’s what’s so great about them. Their movement naturally draws your learners in and incites them to pay attention. Not convinced? Take a look at this Rise 360 course: Space Travel–Themed Interactive Infographic See how the GIFs draw you in and make you want to click on the interactive parts? I thought so. 3. To Illustrate Key Messages But GIFs can do more than just catch your learners’ eye. They can actually help learners better understand the concepts you’re teaching them. Check out the GIFs in this course, for example: An American’s Guide to Driving in France. See how the GIFs support the key messages? 4. To Lay Out the Steps in a Process If you’re creating a how-to course, you might be tempted to make a video. And that’s definitely one way of doing it! But if people need to replicate the steps one by one, they might need to rewind each step and watch it over and over again. What a pain! Instead of creating a lengthy video or screencast, why not create a GIF of each step, making it easy for people to rewatch the steps as needed, like in this article on how to make coffee? 5. For Comic Relief If the topic of your course is particularly dry, it might be a good idea to work in some humor to make sure your learners don’t fall asleep. GIFs are a great way to do that! However, be careful to not overdo it. A humorous GIF here and there is one thing; peppering every section of your course with them is another. Here's an example that uses humorous GIFs effectively. Another thing to keep in mind with humor is that it’s subjective. Test your course out on a trusted coworker or two and make sure they find the GIFs to be both work-appropriate and funny. The Bottom Line As with anything, it’s important to keep in mind that too much of a good thing is bad. When using animated GIFs, make sure they’re helping and not hindering the learning process. After all, the goal is to get your learners to focus on the content and retain the key messages. If you’re sold on using animated GIFs in your courses but aren’t sure how to go about creating your own, check out this tutorial. Like this article? Subscribe to our newsletter to get the latest e-learning inspiration and insights directly in your inbox. You can also find us on LinkedIn and X (Formerly Twitter).How to Do an E-Learning Needs Analysis
According to the ATD, U.S. organizations spent over $100 billion on employee learning and development programs in 2010. That’s a lot of training! And a lot of resources spent. To make training worth the investment, you need to make sure your training program actually meets the needs of your audience. That’s why the first step for any effective online training program is an e-learning needs analysis. An e-learning needs analysis answers this important question: is training the right solution for the problem at hand? If it’s not, you’ll want to know that before you start your e-learning project, not after you finish it. Taking the time now to plan your project with a needs analysis will ensure you’re creating something useful. So let’s take a closer look at how to create your own needs analysis. To Train or Not to Train? Whether you call it an e-learning needs analysis, a training needs analysis, or a training needs assessment, the objective is the same: to identify whether training needs exist, and what they are. The exercise examines a business deficiency and identifies all solutions, training and otherwise, that will solve the problem. Why look at both training and non-training solutions? Because sometimes you may find that a non-training solution is more effective than a training course. Other times, you may learn that the cost of living with the problem is far less than the cost of initiating training. Let’s look at a training vs. non-training scenario: Bob, the sales manager at XYZ company, wants to improve the call handling time for his telephone sales team. Currently, employees take an average of 7 minutes per call; Bob thinks they can be done in 5. So Bob tells you to design some e-learning that will improve his team’s average call time. You dive into a needs assessment and observe the sales team in action. You see they’re doing the process just right, completing calls within the ideal time window. However, at the end of the process, the system is so slow that the sales team can’t complete the job until nearly the 7-minute mark. Would training help here? No, because this example is a computer systems problem, not a “trainable human” problem. That’s why it’s important to start with an e-learning needs assessment—to tease out exactly the problem and the potential ways you can solve it—before you design and deliver an online training program. Creating Your E-Learning Needs Analysis Needs assessments come in many shapes and sizes, but they all start with data gathering. A good, basic framework to get the data you need comes from five very familiar prompts: why, who, how, what, and when. Let’s delve deeper into each of these, to illustrate the kind of information you should look for as you investigate. Why Why do you think you need to create training? Dig into the details of the problem or deficiency, and look for evidence within the organization, in performance metrics, process breakdowns, customer feedback, employee observations, and the like. You should also look for upcoming changes. You won’t find evidence, of course, but you’ll know that if a new policy, process, or technology are in the works, people are going to need training. Who Take a look at the people or departments involved in the problem or deficiency. Then look for other audiences that might benefit from the training, particularly if there are pending changes. These groups will comprise your target audience. Get to know them, their organizational functions, and how they do their jobs. How Brainstorm ways to correct the problem or fill the gap. Can training help, or are there better ways to address the issues? Consider creative options, especially those that make use of resources in place or are less disruptive to ongoing work. Think broadly—this is the time to look at all the different ways to resolve the problem. What For this you should look at what employees do in their jobs. What’s the best way for them to do their job or tasks? Do employees have the knowledge or skills to perform to the standard? Are there critical hazards employees need to avoid in their jobs? Take a look at policies and standard operating procedures, and find out how employees implement these in their jobs. Feedback from the front lines can help you identify discrepancies and gaps. When Training needs to be timed to maximize the number of people who benefit from it and minimize the burden on the organization’s business operations. How you deliver training—whether via online modules employees can complete on their own time, in-classroom training that requires them to gather at a certain time and place, or some other means—will play a role in determining when. For example, if training means pulling people off a production line and into a classroom, perhaps there’s a time during the day when production is slowest; people could do their training then. Get a sense of when employees are going to need the training relative to upcoming business operations, as well as when to deliver the training during their day-to-day work. Once you’ve gathered your data, it’s time to analyze it. Approach this assessment with an open mind and look where the gaps and problems are, and how you might solve them. Understand employees’ current performance relative to requirements or standards they need to meet, and when they should meet them. Rely on your data to point you toward solutions to the problem. This is where you’ll see whether the problem is training-related or needs other solutions. If you can’t find a performance gap after all, it may indicate that the desire for training is more of a want than a need. The key is to know that before you create an e-learning program, not afterward. The outcome of a thoughtful e-learning needs analysis is a clear picture of the problem, solutions, and whether training will help. If it will, the evidence you discover in your investigation can help justify the cost of training to your organization, and serve as a launching point for your e-learning training course. Follow us on Twitter and come back to E-Learning Heroes regularly for more helpful advice on everything related to e-learning. If you have any comments, please share them below.An Introduction to SAM for Instructional Designers
The ADDIE model is probably the most well-known approach for mapping out the course design process. But it isn’t the only game in town these days. One popular alternative is SAM: the Successive Approximation Model. Created by Allen Interactions, SAM offers an instructional design approach consisting of a few steps that you repeat as many times as necessary. These iterations address common instructional design pain points like meeting timelines, staying on budget, and collaborating with Subject Matter Experts (SMEs). So what is SAM? And how is it different from ADDIE? Is one better than the other? Let’s dig in and uncover some answers to these questions. What’s the difference between ADDIE and SAM? ADDIE and SAM are two different approaches for crafting learning solutions that share some similar language. To better see where they differ, it’s helpful to understand how each of them works. Let’s start with ADDIE. ADDIE ADDIE stands for Analyze, Design, Develop, Implement, and Evaluate. It’s a linear approach—like a production line—with each step depending on the successful completion of the previous one. To borrow some terminology from project managers, ADDIE is a “waterfall approach.” And in a traditional waterfall method, analysis, design, development, implementation, and evaluation are all treated as ordered steps in the overall development process. While this model is preferred in many organizations, some folks say this sequential approach contributes to many of the challenges faced by instructional designers, including: Prolonged development cycles: Have you ever had your project come to a screeching halt in the development phase? It’s not uncommon for new training or technology requirements to emerge in the project development phase, bogging down your productivity with re-work. Communication challenges with SMEs and stakeholders: Even the most thorough explanations and storyboards are still open to interpretation. And with a sequential approach, SMEs and stakeholders typically don’t get to try a hands-on version of the project until well into the development phase. This can mean it’s not until you’re near the end of the project—when you’re out of time and money—that you discover your vision doesn’t match theirs. No time for testing: When projects run out of time or money, what’s the phase of the process we tend to skimp on? In my experience, it’s testing. Shortchanging this step may save you time, but with risky downsides like a training product that doesn’t work—or work effectively—to address a critical performance gap. Successive Approximation Model (SAM) SAM, on the other hand, is considered to be an “agile approach” that can be scaled from basic (SAM1) to extended (SAM2) to suit your needs. Both SAM models use iterative cycles to create the end product right from the start—all while continually analyzing and refining your work as it’s being produced. Proponents of using agile methods for creating e-learning claim that models like SAM can alleviate many of the challenges discussed above—in particular, improving the project team’s visibility into the instructional design process and reducing development time frames. The basic process—SAM1—can be a good fit for smaller projects or teams. This flavor of SAM is a simple model with three iterations of the familiar instructional design steps of evaluation, design, and development. Using this approach, everyone’s ideas and assumptions can be discussed, prototyped, and tested early on, bringing you closer to a usable product more quickly. And what if your project is more complex? That’s where SAM2 comes into play. SAM2 is an extended take on SAM1. It consists of eight iterative instructional design steps spread across three project phases: Preparation, Iterative Design, and Iterative Development. In addition to the incremental cycles, another notable feature of the SAM2 model is the preparation phase. It consists of two steps to help you prepare for your design and development work fast: gathering information and then holding a brainstorming and prototyping meeting known as a “Savvy Start.” Which is better—ADDIE or SAM? When it comes to evaluating which design model is a better fit for you and your team, it really boils down to what you’re trying to achieve and what your work environment will support. When applied in the right situations and fully committed to by everyone involved, SAM’s flexibility can get you to a successful final course fast. Its iterative approach both helps you use prototypes to get stakeholder buy-in quickly and also makes it easy to pivot should your course requirements change. However, many instructional designers work in organizations that have embraced agility in theory but not so much in practice. Applying an agile approach like SAM can be difficult when your environment doesn’t encourage rapid feedback or flexible processes. In those cases, ADDIE’s waterfall model may be a better choice. Because ADDIE is a waterfall method that’s been used for years, it might make clients, stakeholders, and even team members more comfortable. And while it’s still not as flexible as SAM, many people find an adapted version of ADDIE that includes some iterative loops does a good job of splitting the difference between both methods. More Learning Whatever design model you follow—whether it’s ADDIE, SAM, or another one entirely—weighing your options for more thoughtful, responsive development practices can be a great way to build collaboration and grease the wheels for smoother training rollouts. Start by digging into these related articles from the archives. An Introduction to ADDIE for Instructional Designers What’s the PADDIE Model of Instructional Design? Best Practices for Effective E-Learning Project Management How to Manage E-Learning Project Scope Creep What design model is closest to how you really work? What are your thoughts on ADDIE vs. SAM? We love hearing from you, so share your thoughts in a comment. Follow us on Twitter and come back to E-Learning Heroes regularly for more helpful advice on everything related to e-learning.6 Rise 360 Blocks to Use Instead of Bullet Points
Bullet points have been a staple in presentations and e-learning courses since the beginning. It’s easy to see why—they’re a simple and effective way to organize content. However, like anything, they work best when used in moderation. Thanks to all of the block options in Rise 360, bullet points aren’t the only fast and easy option for presenting your content. However, if you’re used to relying heavily on bullet points, you might be struggling to come up with ideas for creative alternatives. You’re not alone! Let’s look at some block types that work well for content traditionally reserved for bullet points. 1. Checkbox Lists You might wonder, what’s the difference between a bullet-point list and a checkbox list? Interactivity, that’s what! Checkbox list blocks in Rise 360 let learners interact with the content, making them less likely to skim over it. Checkbox lists are especially useful when you want learners to reflect on each item and check it off when they’re done or if it applies to them, like in the example below: Explore the interactive version or send a copy to your Rise 360 dashboard. Do you ever use your pointer finger as a guide when you read, to underline the sentence you’re currently scanning with your eyes? Checkbox lists work in a similar way—preventing learners from losing their spot and helping them stay focused on the text they’re currently reading. 2. Flashcard Grids Next let’s take a look at another one of my go-to Rise 360 blocks for bullet-point content: the flashcard grid. Using flashcards is a great way to minimize the amount of text displayed at any given time, which in turn reduces the cognitive load and makes it easier for learners to focus. With flashcards in Rise 360, you have the option to use text on both sides, images on both sides, or one of each. It’s up to you! Here’s what it looks like when you use text on both sides: Explore the interactive version or send a copy to your Rise 360 dashboard. And here’s another example, with images on one side and text on the other: Explore the interactive version or send a copy to your Rise 360 dashboard. See how the images draw you in and make you want to click? If you like the way that looks but don’t have any graphics on hand, don’t worry. Thanks to Content Library 360, you have access to millions of images and illustrations—right from within Rise 360! 3. Labeled Graphics You can also use one illustration to represent all of your bullet points, like in the example below, and add interactive markers the learner can click on to view the text. Explore the interactive version or send a copy to your Rise 360 dashboard. Illustrations aren’t the only option for this approach; photos can work just as well. Check out the example below to see for yourself: Explore the interactive version. For tips on finding the imagery you need, head on over to this article: How to Find the Images You Want in Content Library 360. 4. Carousels Another creative way to transform your bullet points is by using a series of large images in a carousel block and adding the text below, like in this example: Explore the interactive version or send a copy to your Rise 360 dashboard. Are you starting to see a theme here? Whenever possible, it’s a good idea to use relevant images alongside text-based content. It adds visual interest and breaks up the monotony, increasing the likelihood that your learners won’t gloss over your content. 5. Accordions If your bullet points are longer and you’re looking for a way to make them less visually intimidating, accordion blocks are a great option. When learners arrive on the screen, they only see the titles. When they click on the plus (+) icons, they see the additional information for each tab one at a time, making it easier to digest. Take a look at how it works in the example below: Explore the interactive version or send a copy to your Rise 360 dashboard. Note that while the example above is text only, you can also add images to each tab if you’d like. It’s up to you! 6. Tabs Much like accordion blocks, tabs break up your content and allow learners to focus on one thing at a time. Explore the interactive version or send a copy to your Rise 360 dashboard. In the example above, each tab contains only a sentence or two of text, but that’s something you get to determine. And, of course, you can also add any other relevant multimedia elements you have on hand. More Resources If you found this article helpful, be sure to check out the resources below for more inspiring ideas: 7 Creative Ways to Use Images in Rise 360 Courses 5 Ideas for Turning Boring Bullets into Engaging Interactions Basic Elements of an E-Learning Course Want to try out these Rise 360 blocks, but don’t have Articulate 360? Start a free 30-day trial, and come back to E-Learning Heroes regularly for more helpful advice on everything related to e-learning. If you have any questions, please share them in the comments.5 Habits of Effective Instructional Designers
A habit is defined as “something you do without thinking—a regular practice.” When it comes to professional development, building new habits, especially good ones, requires conscious repetition of new behaviors and new ways of thinking. Cultivating all this “new” stuff can be a little daunting. So, instead of attempting a complete professional overhaul, it’s a good idea to keep your list small and focus on just a few things you can do to up your game. Not sure where to start? Here are five habits I’ve observed in the behaviors of the most effective instructional designers I know. Are any of these habits on your radar? Habit #1: Act Like a Consultant A very important SME asks you to turn their 100-slide PowerPoint deck into an e-learning course. What do you do? When requests like this come your way, you might feel like you can’t afford to say no or even ask why without making yourself or your team look uncooperative. But the cost of failing to gently push back on these kinds of requests is that you can end up becoming a short-order cook, serving up a blue plate special instead of behaving like the skilled, informed business partner you want to be seen as. So what do you do if you want to move out of a transactional role and into a more collaborative one? It’s time to act like a consultant. Of course, this begs the question, What do consultants do? For starters, consultants: Build their understanding of the client’s needs and priorities by asking questions and gently probing for more information to help inform their approach to the project. Offer recommendations based on evidence, not just their past experience or gut instinct. Lead trade-off conversations. When clients ask for fast, cheap, and life-changing solutions, consultants know it’s their job to help the client prioritize. Accept that they may need to be the bad guy and offer up ideas or solutions that the organization might not be ready to hear. Habit #2: Stay Curious Nothing signals the demise of your creativity faster than waning curiosity. Effective instructional designers are curious about the broader business world, the world their clients and learners inhabit, and how their client’s products work and who they’re designed for. Nurturing your curiosity about the world keeps you connected with your purpose and inspired by your work. Cultivate this habit by: Reading about your industry. Articles, blogs, and books can be a great way to explore your working world outside the office. No time to read? Audiobooks and podcasts are a great option, too. Seeking out opportunities to connect with peers, learners, and customers. Don’t be afraid to crash a lunch table conversation and introduce yourself to a new group of peers. People love to talk about themselves, so let them know you’re curious about what they do. Keeping a pen and paper (or the notes app on your device) handy throughout the day. Jot down questions and then make it your personal mission to find answers! Habit #3: Build Partnerships with SMEs Remember that very important SME with the 100-slide PowerPoint deck? By building trust and collaboration, over time you can nip those requests in the bud. How do you do that? Here are a few pointers: Demonstrate that you’re a pro who cares about your work. Study up ahead of meetings and come prepared with questions. Take notes, clarify key points, and then use those notes to inform your recommendations. Build relationships. Set aside some time—even if it’s just a few minutes on either side of a meeting—to get to know your SMEs, their challenges, their environment, and their perspectives. It’s fascinating to learn how other people work! Remember that you and your SMEs have the same goal: to deliver results to the business. Keep that shared goal as your touchstone, especially if the going gets rough. Be more assertive—particularly if you have a control-freak SME. SMEs are typically busy people who are constantly asked to make tough decisions on the fly. Your willingness to be decisive could be the tipping point that convinces them to let go and trust you to do your job. Habit #4: Study Related Industry Trends Maintaining your curiosity about your own industry is great, but what about the takeaways you can learn and apply from other industries? Studying related industry trends around user experience design, graphic design, and web design can give you a continuous stream of fresh design ideas and best practices. Sites like Pinterest and Dribbble are great for staying on top of user interface design, user experience design, and web and graphic design trends. LinkedIn is an excellent place to follow thought leaders in related industries as they share articles and links they’ve found helpful in their work. And E-Learning Heroes is a vibrant and resource-rich community to connect with fellow e-learning pros to learn from their challenges and solutions. Habit #5: Define the Standards Often, clients interpret our work as simply adding “interactivity” to their static slides. Your team knows that mindless clicking isn’t a meaningful use of your learners’ attention, but your client might not see it that way. Sometimes clients ask us to add more clicking to their courses because they don’t know what else to do with it! They may suspect that it’s too dense, dry, or maybe even unnecessary, so they feel like your job is to help them “jazz it up.” Instead of adding more clicking, tap into your instructional design superpowers to pull together a quick mock-up or a prototype that illustrates a different way to treat their content. Sometimes it takes just a simple rewrite; other times, you might need to do a more substantial overhaul. But the goal is to help define the standard for your clients in a way that’s more meaningful and tangible to them. As you might have guessed, there are a lot more than five habits that make someone an effective instructional designer! I’ve just highlighted five of the biggies here. What other habits are you cultivating to up your instructional design game? Share your experiences with me and the rest of the community in a comment, below. Subscribe to our newsletter to get the latest e-learning inspiration and insights directly in your inbox. You can also find us on LinkedIn and X (formerly Twitter). And if you have questions, please share them in the comments.10 E-Learning Attention-Getters That Really Work
As an e-learning pro, you’re always looking for new ways to connect with learners, to grab their attention and keep them engaged so they can get the most out of your courses. So how do you hook your learners right from the start, so they’re motivated—and maybe even excited—about learning something new? Let’s take a look at some tried-and-true techniques. 1. A Surprising Fact One way to grab your learners’ attention is to start off with a surprising fact. This could be something that most people don’t know or that challenges a commonly held belief. Here are a few example courses that use this simple but effective method. View example View example View example View example and download template View example 2. An Eye-Catching Animation Another way to catch your learner’s eye is by using animations. This could be anything from a simple GIF to a more elaborate combination of moving objects. Take a peek at these effective examples for inspiration. View example View example View example View example View example View example and download template 3. An Intriguing Video There’s something captivating about the combination of imagery, animations, and audio in a video that captures attention. Here are a few examples of using compelling video footage. View example View example View example 4. A Realistic Scenario Scenarios invite learners to interact and understand the practical application of the content you’re sharing. But they don’t need to be buried in the middle of the course! Use them to kick-start your course, or as the basis for your entire course. See for yourself how engaging this technique can be by checking out the examples below. View example View example View example View example 5. A Thought-Provoking Question (or Two!) Asking curious questions is a great way to start a conversation—and an e-learning course. Questions pique the learner’s interest in your course right off the bat! You can use questions that you write on the screen, inviting learners to reflect on their own, or ask quiz questions learners must answer to move forward in the course. It’s up to you to decide what makes the most sense for your situation. Here are some examples to get your creative wheels spinning. View example View example View example 6. A Stimulating Challenge When faced with a challenge, most people are naturally motivated to solve it. That’s why challenging your learners from the start can be a really powerful engagement strategy. These two courses will give you ideas on how to go about it. View example View example 7. A Powerful Quote Having trouble coming up with the exact words to say? Then find a relevant quote and include it in your course. Sharing the wisdom of others can be inspiring and give your content instant credibility. Here’s an example course that starts with a quote from the Declaration of Independence. View example 8. An Unexpected or Unique Interaction Most e-learning courses behave in a similar way . . . a Start button here, a Next button there. And while that makes it easy for learners to know how to move forward, it can also be a little boring. Why not throw in a couple of surprises? As long as navigation is still clear, there’s no harm in shaking things up! Here are a couple examples to show you what I mean. View example View example 9. A Humorous Image or Statement People love to laugh, but humor can be hard to get right in a corporate setting, so many course designers shy away from it. However, if you strike the right balance and ensure your humor is appropriate, it can be a great way to catch people off guard and leave them wanting more. Here’s a great example of that. View example View example 10. Evoke an Emotional Response A lot of our memories are derived from life experiences and how they made us feel. For this reason, starting with something that learners emotionally connect with can be a good way to get them to engage with your course. And if you continue on that path throughout the course, they’re more likely to retain what they learn. Check out these courses for some tips on appealing to your learners’ emotions. View example View example View example More Resources This list of attention-getters is far from exhaustive, but it’s a good place to start! And if you looked at the examples I shared, you probably noticed that course designers often use a combination of these ideas to maximize their effect. As you’re deciding how to capture your learners’ attention, make sure to keep your subject matter, learning objectives, and audience in mind. After all, those should always be your guiding principles as you design your course! If you’re looking for more examples of attention-getters, be sure to check out E-Learning Challenge #279: 23 Creative Ways to Motivate and Grab Attention in E-Learning Courses. And for more instructional design tips, check out the following articles: What to Include in Your Course Introduction 4 Summary Screen Ideas for Your E-Learning Courses What to Include on Your Course Closing Screen Follow us on Twitter and come back to E-Learning Heroes regularly for more helpful advice on everything related to e-learning. If you have any questions, please share them in the comments.
