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E-Learning Challenges
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What Should E-Learning Designers Know About Alt Text? #429

DavidAnderson's avatar
3 years ago

Using Alt Text in E-Learning #429: Challenge | Recap

On the surface, writing alt text seems simple enough: Add text to on-screen images to verbally describe what's depicted in an image. Easy enough, right? 

But the more you learn about accessibility guidelines, the more you recognize potential challenges with "getting it right." For example, some terms and concepts that often confuse designers include:

  • Functional vs. decorative images
  • "Image of" or "Picture of"
  • Captions vs. alt text
  • Complex images
  • Changing context of visuals
  • Limited space

If you're like most course designers, you're on your own accessibility journey and learning incrementally. One of the best ways to learn something is to teach it to others. This holds true whether you have years of experience or you’re just getting started. Tom calls that a 5-minute expert, and that’s what this week’s challenge is all about.

Challenge of the Week

This week, your challenge is to share an instructional example to help course designers learn more about alt text.

Your example can be static or interactive. You can also consider combining this week’s challenge with an earlier challenge topic. I’ll update both recap posts with your entries this week. 

Here are some topics that would work for this week’s challenge:

Upcoming Webinar

Want to learn more about alt text? Check out the webinar Ginger is hosting next week on how to write effective alt text for e-learning. I’ll see if I can also nudge Ginger to reference your examples and include them in her session's resources.

How To Write Alt Text for E-Learning

More Resources

Share Your E-Learning Work

  • Comments: Use the comments section below to link your published example and blog post.
  • Forums: Start a new thread and share a link to your published example.
  • Personal blog: If you have a blog, please consider writing about your challenges. We'll link to your posts so your great work gets even more exposure.
  • Social media: If you share your demos on Twitter or LinkedIn, try using #ELHChallenge so your tweeps can follow your e-learning coolness.

Last Week’s Challenge:

Before you share your tips on alt text, check out the creative ways course designers use cinemagraphs and looping videos in e-learning:

Cinemagraph & Looping Video Examples RECAP #428: Challenge | Recap

New to the E-Learning Challenges?

The weekly e-learning challenges are ongoing opportunities to learn, share, and build your e-learning portfolios. You can jump into any or all of the previous challenges anytime you want. I’ll update the recap posts to include your demos.

Learn more about the challenges in this Q&A post and why and how to participate in this helpful article

Got an idea for a challenge? Are you interested in doing a webinar showcasing how you made one or more challenge demos? Or do you have some comments for your humble challenge host? Use this anonymous form to share your feedback:  https://bit.ly/ElearningChallengeForm.

Published 3 years ago
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40 Comments

  • Hello!

    In a recent discussion with my team on this topic, we thought it was sad how Alt Text isn't widely used on social media, and how this could be improved.

    But writing descriptive Alt Text for memes is tricky! Does over-explaining a meme kill the joke? Why should those who rely on Alt Text be left out?

    MEME-INGFUL INTERACTIONS
    https://bit.ly/elhc429
    • HannahRadant-00's avatar
      HannahRadant-00
      Community Member
      "Woman yelling at cat" is one of my favorite memes. This was a really interesting concept to think about in context of elearning. When I think about times Ive most likely seen memes in training, its been at the beginning as a sort of icebreaker/introduction to a topic. im not sure if over explaining the meme would really add to the excitement of beginning the content, but im not sure what could replace it either, especially since a screen reader cant have a "sarcastic tone".
      • Jonathan_Hill's avatar
        Jonathan_Hill
        Super Hero
        Thanks Hannah. It's true that a joke stops being funny if you have to explain it. As such, are memes impossible to alt text without killing the joke? I had a similar debate over on LinkedIn.

        At a fundamental level, I think it's sad that visually impaired people may be excluded from enjoying memes. But as Jodi points out, they're often 'inside jokes' anyway, which exclude some people by design. You either get them, or you don't, often based on your familiarity with the pop culture they reference.

        But I do think it would be entirely possible for screen readers to pick up a '[sarc]' tag in the future, and adjust the tone of its delivery accordingly. Just as WellSaid offers narration, promo and conversational tones.

        So who knows? I hope memes can become more inclusive in future.
    • JodiSansone's avatar
      JodiSansone
      Community Member
      I think you took on a big challenge with this one! How do you describe something like a meme that is intended as an inside joke and maintain the humor of it? I'm not a big social media person so when I see memes I'm usually clueless to their meanings. You really got me thinking with this one. Thanks for sharing it!
  • For this challenge, I decided to make a video about how to add alt text to a Storyline project. Coworkers recently asked me about the accessibility of Storyline, so hopefully it can be a resource to others as well.
    https://youtu.be/7XgP1NTGn7g
  • JodiSansone's avatar
    JodiSansone
    Community Member
    Alt Test Quiz--What Alt Text Would You Use?
    Demo: https://jodisdemos.s3.amazonaws.com/429+Alt+Text/story.html

    I confess I am lazy on writing alt text (and I had to miss Ginger's webinar today, but I'll watch it tomorrow). So I decided to challenge myself and write alt text that did a good job of describing a visual and adding context so the visual is more than "decorative". Let me know if you agree/disagree with my quiz answers. Thinking through the alt text examples took me longer than actually developing the slides for this demo.
    • KateORourke's avatar
      KateORourke
      Community Member
      Hi Jodi! This is so well done. I think it's a great way to help people practice their skills in ALT text. It's challenging, yet well scaffolded. I was thrown off by the colleagues in safety goggles talking "intensely" - that word seemed subjective - as well as the "demoralized" businessman with "demanding" colleagues. When writing ALT text myself, I find it's a great challenge to balance descriptive detail with objective language!
    • HannahRadant-00's avatar
      HannahRadant-00
      Community Member
      I really liked this quiz, Jody. Ginger did something similar at the beginning of the webinar and then revealed the answers at the end. It definitely made me think harder about what really is decorative and what image (or description of the image) could actually add content/info to the course.
    • ThierryEMMANUEL's avatar
      ThierryEMMANUEL
      Community Member
      Bravo for this demo, Jodi. You've inspired me to do my own.

      I followed the link to WCAG, very interesting. But, in my opinion, the image + alt text example is curiously not very relevant. According to the site, the best alt text should be: "A distraught man hugs his daughter in front of the crumbling walls and scattered debris of their home destroyed by a tornado". I didn't SEE it was a father and daughter, I can't SEE it. I didn't see that it was after a tornado, I didn't see that it was a tornado, I can't see it (it could have been an earthquake, a bombing, destruction for eviction, etc). So, in this example, there's a lot more information (contextual and especially emotional) in the alt text than in the image. Is it a good alt text? Does anyone have an opinion?
      • JodiSansone's avatar
        JodiSansone
        Community Member
        In that WCAG example it looks like the visual came with the context of a written news story in USA Today about a tornado outbreak. Perhaps that allows the alt text to refer to things we cannot see.
    • DanaLorz's avatar
      DanaLorz
      Community Member
      Now this challenge makes more sense to me LOL. I love your tabs slider.
      • ShannonPage-27d's avatar
        ShannonPage-27d
        Community Member
        Oh thank you! I really enjoyed your crochet video! I love to crochet, too, lol.