Building a course that is all activities- the Application level of Bloom's Taxonomy

Christy Hernandez has the right idea. What is it you're asking your learners to do in real life with the information from your course? It sounds like they have to interview clients to understand the clients' needs.

That implies that you should, in your course, have learners interview a variety of different clients to try to understand each client's needs.

So that suggests a series of branching scenarios:

This is Mary B., CEO of ABC Company. She's here to help you understand her company's needs. What's the first thing you ask her?

- Hi Mary. Thanks for meeting with me. What's the biggest pain point you're currently experiencing?

- Hi Mary. Thanks for meeting with me. What's your budget for a solution to your biggest problems?

- Hi Mary. Thanks for meeting with me. How can I help you today?

The learner chooses one of the three questions to ask, and then, depending on which one the learner selects, Mary responds and the learner is presented with another set of possible questions. And the scenario continues like this through a series of questions and answers until the learner has identified a concrete set of needs that Mary has expressed (or the learner fails to do this and that too is a teaching moment because you can then coach them about what they should have done or how they can do better next time).

Then you follow this with more interviews with other clients at other companies who have other needs and other attitudes toward the learner.

You're basically trying to give your learners the skills they need to handle different kinds of clients and still identify their needs.

The course, in effect, is simulating the relevant aspects of the learners' jobs, and in response to their choices in the course, the course is able to give coaching and feedback advice about how to improve.