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An Introduction to Instructional Design

AllisonLaMotte's avatar
10 years ago

 

As an instructional designer, I’ve had my fair share of blank stares when I tell people what I do for a living. E-learning? Instructional design? When I talk about my job I may as well be speaking in tongues. If you’re reading this article, I’m guessing you’ve been either on the giving or receiving end of this kind of interaction. Let’s take a few minutes to break down what instructional design (ID) is, what instructional designers do, and why it’s an important part of e-learning development.

What Is Instructional Design?

Fundamentally, you can think of ID as the process of taking information and framing it in a way that makes it interesting and easy for learners to understand. That might be a little oversimplified, but it’s a good place to start.

The ID process is usually based on one of many different theory models. The one that’s best known and most widely used is called ADDIE, an acronym for the five phases in the model: Analyze, Design, Develop, Implement, and Evaluate. Here is a brief overview of each phase:

  • Analyze: This first phase of the ID process is arguably the most important, as it allows you to identify the key elements you will need to design an effective e-learning course, such as the training needs, the learning objectives, and the learner profile.
  • Design: During the design phase, instructional designers take everything they learned during the analysis phase and start planning and structuring the content. This includes the project’s learning activities, exercises, assessments, visual design, and interface design. The document produced during this phase of development detailing all these decisions is called a storyboard and serves as a blueprint for the course.
  • Development: The development phase is where instructional designers take the storyboard they created in the design phase and actually create the activities, exercises, graphics, etc. This phase also involves beta testing and debugging any issues that turn up.
  • Implementation: This is the phase where the course is uploaded to a Learning Management System (LMS) or put online so learners can access it.
  • Evaluation: After the implementation phase, the course is evaluated to measure how well it achieved the objectives detailed in the analysis phase. The course evaluation may result in revisions and an updated version of the course.

The ADDIE approach is the current ID standard. Of course there are other ID models, such as the SAM Model, but they aren’t as widely used. To take a deep dive into the ADDIE model, check out this article.

What Do Instructional Designers Do?

The people who practice ID are often, aptly, called instructional designers, but there are a lot of other names used for this role: training designer, instructional technologist, e-learning designer, e-learning developer, educational technologist ... the list goes on!

Now that you’re familiar with the ID process, maybe you’re wondering, What does an instructional designer actually do on a day-to-day basis? One thing I’ve always loved about this role is the wide range of activities it involves. Here are some of the things instructional designers do during the course of a project:

  • Analyze training needs
  • Analyze audience / identify learner profiles
  • Define learning objectives
  • Identify the appropriate learning strategy for a given course
  • Rewrite and restructure content according to learning objectives
  • Create multimedia elements to support content (images, audio, video, etc.)
  • Create assessments to test learner knowledge / skill acquisition
  • Design the course’s look and feel (color scheme, fonts, slide layouts, player, etc.)
  • Storyboard the course prior to development
  • Develop the course in an authoring tool
  • Deploy the course on an LMS
  • Measure the course’s impact on learners’ work performance

The ID role varies from organization to organization. Depending on the size of your team, you may find yourself doing more or less of the above-listed tasks. Keep in mind that this is not an exhaustive list and is merely intended to give you an idea of the kinds of things instructional designers do.

Why Does Instructional Design Matter?

I think Tom Kuhlmann said it best in his article What Everybody Ought to Know About Instructional Design: “Without instructional design, the learner might or might not get the information they need. Because of instructional design, you can get the learners to cut through a lot of extraneous information and get right to the important stuff.”

If you’re building a course, chances are you’re doing it because you want learners to acquire new knowledge or skills. Solid instructional design will help ensure that happens.

Wrap Up

Hopefully, this article has helped you understand the basics of instructional design and why it's an important part of the e-learning course creation process. 

If you want to continue learning more, here are some other articles you may want to check out:

And remember to subscribe to our newsletter to get the latest e-learning inspiration and insights directly in your inbox. You can also find us on LinkedIn and X (Formerly Twitter). And if you have questions, please share them in the comments.

Published 10 years ago
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\n

\n

As an instructional designer, I’ve had my fair share of blank stares when I tell people what I do for a living. E-learning? Instructional design? When I talk about my job I may as well be speaking in tongues. If you’re reading this article, I’m guessing you’ve been either on the giving or receiving end of this kind of interaction. Let’s take a few minutes to break down what instructional design (ID) is, what instructional designers do, and why it’s an important part of e-learning development.

\n

What Is Instructional Design?

\n

Fundamentally, you can think of ID as the process of taking information and framing it in a way that makes it interesting and easy for learners to understand. That might be a little oversimplified, but it’s a good place to start.

\n

The ID process is usually based on one of many different theory models. The one that’s best known and most widely used is called ADDIE, an acronym for the five phases in the model: Analyze, Design, Develop, Implement, and Evaluate. Here is a brief overview of each phase:

\n\n\n\n\n\n

The ADDIE approach is the current ID standard. Of course there are other ID models, such as the SAM Model, but they aren’t as widely used. To take a deep dive into the ADDIE model, check out this article.

\n

What Do Instructional Designers Do?

\n

The people who practice ID are often, aptly, called instructional designers, but there are a lot of other names used for this role: training designer, instructional technologist, e-learning designer, e-learning developer, educational technologist ... the list goes on!

\n

Now that you’re familiar with the ID process, maybe you’re wondering, What does an instructional designer actually do on a day-to-day basis? One thing I’ve always loved about this role is the wide range of activities it involves. Here are some of the things instructional designers do during the course of a project:

\n\n

The ID role varies from organization to organization. Depending on the size of your team, you may find yourself doing more or less of the above-listed tasks. Keep in mind that this is not an exhaustive list and is merely intended to give you an idea of the kinds of things instructional designers do.

\n

Why Does Instructional Design Matter?

\n

I think Tom Kuhlmann said it best in his article What Everybody Ought to Know About Instructional Design: “Without instructional design, the learner might or might not get the information they need. Because of instructional design, you can get the learners to cut through a lot of extraneous information and get right to the important stuff.”

\n

If you’re building a course, chances are you’re doing it because you want learners to acquire new knowledge or skills. Solid instructional design will help ensure that happens.

\n

Wrap Up

\n

Hopefully, this article has helped you understand the basics of instructional design and why it's an important part of the e-learning course creation process. 

\n

If you want to continue learning more, here are some other articles you may want to check out:

\n\n

And remember to subscribe to our newsletter to get the latest e-learning inspiration and insights directly in your inbox. You can also find us on LinkedIn and X (Formerly Twitter). And if you have questions, please share them in the comments.

","body@stringLength":"7886","rawBody":"

 

\n

\n

As an instructional designer, I’ve had my fair share of blank stares when I tell people what I do for a living. E-learning? Instructional design? When I talk about my job I may as well be speaking in tongues. If you’re reading this article, I’m guessing you’ve been either on the giving or receiving end of this kind of interaction. Let’s take a few minutes to break down what instructional design (ID) is, what instructional designers do, and why it’s an important part of e-learning development.

\n

What Is Instructional Design?

\n

Fundamentally, you can think of ID as the process of taking information and framing it in a way that makes it interesting and easy for learners to understand. That might be a little oversimplified, but it’s a good place to start.

\n

The ID process is usually based on one of many different theory models. The one that’s best known and most widely used is called ADDIE, an acronym for the five phases in the model: Analyze, Design, Develop, Implement, and Evaluate. Here is a brief overview of each phase:

\n\n\n\n\n\n

The ADDIE approach is the current ID standard. Of course there are other ID models, such as the SAM Model, but they aren’t as widely used. To take a deep dive into the ADDIE model, check out this article.

\n

What Do Instructional Designers Do?

\n

The people who practice ID are often, aptly, called instructional designers, but there are a lot of other names used for this role: training designer, instructional technologist, e-learning designer, e-learning developer, educational technologist ... the list goes on!

\n

Now that you’re familiar with the ID process, maybe you’re wondering, What does an instructional designer actually do on a day-to-day basis? One thing I’ve always loved about this role is the wide range of activities it involves. Here are some of the things instructional designers do during the course of a project:

\n\n

The ID role varies from organization to organization. Depending on the size of your team, you may find yourself doing more or less of the above-listed tasks. Keep in mind that this is not an exhaustive list and is merely intended to give you an idea of the kinds of things instructional designers do.

\n

Why Does Instructional Design Matter?

\n

I think Tom Kuhlmann said it best in his article What Everybody Ought to Know About Instructional Design: “Without instructional design, the learner might or might not get the information they need. Because of instructional design, you can get the learners to cut through a lot of extraneous information and get right to the important stuff.”

\n

If you’re building a course, chances are you’re doing it because you want learners to acquire new knowledge or skills. Solid instructional design will help ensure that happens.

\n

Wrap Up

\n

Hopefully, this article has helped you understand the basics of instructional design and why it's an important part of the e-learning course creation process. 

\n

If you want to continue learning more, here are some other articles you may want to check out:

\n\n

And remember to subscribe to our newsletter to get the latest e-learning inspiration and insights directly in your inbox. You can also find us on LinkedIn and X (Formerly Twitter). And if you have questions, please share them in the comments.

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Thanks for this! I'm starting to put together my first course and this really helped me to get a good idea of what I need and where to start!
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You're welcome! I'm so glad it was helpful to you. :)
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Thanks Allison for this! I always feel we 'over-use' the term 'Instructional Designer' when in actual sense, our real work varies and are diverse... But maybe we all must begin by first being called IDs!
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You're welcome! Yeah I think it is hard to come up with a term that accurately describes all the things that IDs do. What do you think it should be called?
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Minion sounds about right.
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Nice post and good way to bring ADDIE forward for the newbies. Has anyone checked out SAM as an ID Methodology?
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Sorry Jeff I'm not sure how I missed this comment! I personally have never used SAM but it sounds interesting. Have you tried it out?
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I looked up SAM after you mentioned it here, Jeff, and I find that this is often the way I work and prefer it much more than ADDIE. I think it works best if I'm doing both ID and developing though. If there are more people on the team, then ADDIE seems to be less chaotic.
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Great post! I'm still fumbling my way through this new career path of mine and this helped me get focused on what I should be doing with my projects. I did get asked by someone a couple weeks ago what I did and when I said \"ID,\" the response was \"that sounds fun.\" And it is! :-)
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HI Steffanie! Great, I'm so glad this article was helpful to you. I totally agree with you: being and ID is a lot of fun! :)
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Great post Allison. I definitely have been on the receiving end of a few blank stares after telling people what I do. Might have to print this out for my wallet to have on hand next time it happens 😛
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Thanks! Ha ha that's an excellent idea! ;)
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Thank you very much for this useful information and hello from Caracas-Venezuela
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You're welcome, glad you found it useful!
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This aptly sums up my current situation. We're a new team of IDs still fumbling through the wonderful world of ID. And just like Stephanie, we're also working on our first project. Not sure about the fun part. There are so many things to learn and do. It can be overwhelming at times.
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Hi Azlina! So sorry to hear that you are feeling overwhelmed. It's never easy when you are starting out, but that is what this community is here for! I would encourage you to reach out to our members via the discussion forums (https://community.articulate.com/discuss) with any questions you may have, whether they are general or software-specific.

As with any new skill there is a lot to learn in the beginning, but once you get the hang of it I think you'll have fun with it!
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Bravo, Allison! :)
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Thanks Cheng! :)
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My organisation is starting to explore more interactive online elarning and I've been asked to learn FAST how to assist, facilitate and provide the skills necessary to make it happen. What skills would you recommend I gain as a person moving from a strong administrative background into elearning training design and development ?
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I would recommend checking out this article by Tom Kuhlmann about the skills you need to succeed: http://www.articulate.com/rapid-elearning/do-you-have-the-skills-to-succeed-2/ I think you'll find all the information you're looking for! Best of luck in your new role. Remember that the community is here for you if you have any questions, so don't hesitate to ask!
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Hi, how do i download a book to direct as to how to use the articulate storyline ?
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Hi Amedzro! Here is a link to download an e-book to help you get started with Articulate Storyline: https://community.articulate.com/e-books/getting-started-with-articulate-storyline

Don't hesitate to come back to the community if you need help with anything! There is a forum dedicated to Articulate Storyline here: https://community.articulate.com/forums/articulate-storyline
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