Forum Discussion
Freelancers -- where do you find most of your work?
Kevin - you are too kind my friend
Bruce - thanks for TEFCAS, it's new to me...
Belen - yes, we are probably exuding self-confidence, but you could "fake it before you make it".
Daniel - you have a knack for synthesizing what we seem to take paragraphs to do!
I've just spent several months working on redesigning an entrepreneur bootcamp program (which incidentally I took for both subject matter interest and connections more than money). One of the critical things that tech start-ups do in this program is establish their positioning statement, which I find is a really powerful exercise for any business (including freelance ID).
You distill down the following:
- Who your product/service is for - be really specific: "state/provincial government agencies"
- What their "pain" is that your product/service fixes: why they would need your service: "who have many regulatory training requirements"
- By what key features: what you actually offer "we have a rigorous process to pinpoint the quickest way to provide training to dispersed teams"
- Contrast what you do to what your competitors do or what the alternative is: "unlike inhouse teams who are always juggling many different projects"
- Highlight you key differentiator: "we complete projects on a fixed price basis within 6 weeks"
Whatever you would fill in the blanks is how you focus on your best fit client/project. I just made one up to illustrate. Just thought I'd put it out there in case it helps.
Holly
PS - it's not a bad framework to look at a course design either