You can already customize your subdomain in Reach 360, but what if you want to take things to the next level with a completely custom domain that you already own? It’s as easy as adding a couple of records to your domain name system (DNS) provider and then pointing your Reach 360 account to your new address.

Once you’ve added your records to your DNS provider and everything is set up in Reach 360, traffic from your subdomain redirects to your new custom domain. Your original subdomain is preserved (unlike when you change your subdomain). If you ever stop using your custom domain, your Reach 360 address will revert to your original subdomain.

Step 1: Creating a CNAME Record

Before you can add your custom domain to your Reach 360 account, you’ll need to add a CNAME record to your DNS records. This is the hostname you’ll use to mask your Reach 360 site’s name. The record should follow this formula, including the dot after your hostname: 

your custom hostname. 60 IN CNAME 

For example, if you wanted the hostname for your current Reach 360 site, , to instead be , you would create a CNAME record in your DNS records that looked like this: 60 IN CNAME 

The steps to create a CNAME for your site will vary depending on your domain provider but, generally, you’ll need to add the CNAME directly to your DNS records. Contact the site where you registered your domain name if you need additional assistance.

Note: Custom domain masking works only with web addresses that contain at least third-level domains. For example, and are compatible, while is not.

Step 2: Enter Your Domain Address

Once you’ve set up your CNAME record, it’s time to make the switch!

  1. If you’re an owner, navigate to Manage > Settings.

  2. Under URL, select Use my own domain, enter your custom domain URL, and click Submit.

  3. Click Confirm to complete the redirect from your current Reach 360 subdomain to your new custom domain. Once we validate your custom domain, we’ll send an email to everyone in your account notifying them of the change.

If you want to return to your original subdomain after the redirect is complete, click Change and select Use a Reach 360 domain

Note: If you wish to use a different custom domain URL after you've already set a custom domain, you must first switch back to your original subdomain before you make any DNS changes. Once you've switched to a Reach 360 subdomain, repeat the steps above.