Need some ideas for a leadership course

I'm developing a leadership course and need some help from the community experts both staff and non staff. I want to be able to have the learner answer questions that aren't quiz questions. For instance, a question will be What does leadership mean to you? This is more of an essay question that I want to use to have the learner think and reflect throughout the course. I think I can use a survey question or a free form question to accomplish this. However, I want to be sure the learner actually completes the question so I'm not sure how to do this. I'm also thinking of having the answer emailed to me as part of a post course follow up piece. I want to the course to be highly interactive and engaging. The course will use multimedia and scenarios.

Any ideas or suggestions will be appreciated.