Opinions on Multiple Templates for E-Learning versus a Single Template Shop
Background: My team serves a small group of medical professionals in a vastly larger health organization. I am the lone ISD on a team of SMEs offering talent development training. We are looking to build up E-Learning offerings from existing instructor-led courses that have variety and speak to the specific experience of the medical professionals we serve. Our audience has already verbally expressed to us that they have a negative connotation of other E-Learning in our organization because it is associated with mandatory annual training, whereas my team offers talent development training that is not always mandatory or required by superiors.
Idea: I am interested in making a new template, or multiple templates with unifying color schemes to better represent and differentiate our content from the other teams at our organization. Our team's feeling is that it may help foster a positive connotation with our offerings, but also provide variety and increase engagement.
Advice Needed: I am seeking advice from the community on any advantages/disadvantages to utilizing a rotating stable of templates with some elements of unified branding. At the end of the day, our audience wants material custom tailored to their experience, not generalized content that can be applied to non-medical professionals. They are not as concerned with consistency in a single template, and neither am I. With our audience already expressing a feeling that the same template, color scheme, etc. for every training becomes repetitive and boring, how would you all approach this?
Other Elements: I have already started to create 2D animation proofs of concept with a new color scheme and am considering white board videos and other methods to differentiate our content and make it mobile-friendly as well. I have received very positive feedback from our audience on these new initiatives.
Any advice is appreciated, thank you!