Analyzing Types of Target Learners – What attracts their attention?
May 25, 2015
Learners can be categorize in various ways. From where the type of target learners my job focuses on, I choose to categorize as "Children", "Teenagers" & "Adults".
So “what” attracts their attention? What does it take to ensure that these people get attracted to the elearning materials?
Let’s look at some of the perceptions on personalities/characteristics of these categories of learners:
1) Children – Impatient, prefer fun, simple minded, gets bored easily, like visuals, like sounds
2) Teenagers – Liked to be challenge, likes trendy stuff, likes interactivity, likes rough visuals and complex sounds
3) Adults – Pragmatic
With the above perceptions, you can easily choose the most appropriate and available media/medium to create elearning materials for them.
My two-cents worth: I've start to realize as an adult myself, that is: I don't mind going through an elearning that is "fun & simple", "challenging & interactive", "trendy", "appealing visuals", "audible sounds" AND "pragmatic". My point is, it doesn't mean that an adult learner is attracted to elearning materials that is pragmatic, this adult was both a child and teenage before, his/her preferences still lies within.
So, keep in mind of the elearning materials that you create, the target learner (adult) has always a child and teenage in him/her :)
https://life-saver.org.uk/ [Extremely attractive & interactive instructional learning video]
2 Replies
Good points. I like that interactive video example, it was demo'd at a recent conference. Two quick observations:
Totally agreed :)
Wow! I was actually promoting that instructional video to my colleagues and friends way back in 2013. Good job to the team whoever produce that masterpiece!
What was the conference name that it was demo-ed?
This discussion is closed. You can start a new discussion or contact Articulate Support.