Analyzing Types of Target Learners – What attracts their attention?
Learners can be categorize in various ways. From where the type of target learners my job focuses on, I choose to categorize as "Children", "Teenagers" & "Adults".
So “what” attracts their attention? What does it take to ensure that these people get attracted to the elearning materials?
Let’s look at some of the perceptions on personalities/characteristics of these categories of learners:
1) Children – Impatient, prefer fun, simple minded, gets bored easily, like visuals, like sounds
2) Teenagers – Liked to be challenge, likes trendy stuff, likes interactivity, likes rough visuals and complex sounds
3) Adults – Pragmatic
With the above perceptions, you can easily choose the most appropriate and available media/medium to create elearning materials for them.
My two-cents worth: I've start to realize as an adult myself, that is: I don't mind going through an elearning that is "fun & simple", "challenging & interactive", "trendy", "appealing visuals", "audible sounds" AND "pragmatic". My point is, it doesn't mean that an adult learner is attracted to elearning materials that is pragmatic, this adult was both a child and teenage before, his/her preferences still lies within.
So, keep in mind of the elearning materials that you create, the target learner (adult) has always a child and teenage in him/her :)
https://life-saver.org.uk/ [Extremely attractive & interactive instructional learning video]