Interesting, Bethre. I had never heard of the Apple Genius Training Student Workbook before, but I just did a Google search and read a bit about it =) Pretty cool.
Well...from the excerpts I found online does not seem to be very different from any "Value Selling" technique I have ever seen/trained on PLUS a fair old dollop of NLP and common-sense.
All put into a role-playing background from a company that is not afraid to sell, (and wants to make a good profit...)
Thanks for the link Bruce. It was an interesting article. I've worked in retail sales before and much of what I learned there would be the same as at Apple. It is all about making the customer happy and feeling valuable. It is interesting that they believe in in body language and NLP type programming; these have been shown to be scientifically inaccurate.
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Interesting, Bethre. I had never heard of the Apple Genius Training Student Workbook before, but I just did a Google search and read a bit about it =) Pretty cool.
Well...from the excerpts I found online does not seem to be very different from any "Value Selling" technique I have ever seen/trained on PLUS a fair old dollop of NLP and common-sense.
All put into a role-playing background from a company that is not afraid to sell, (and wants to make a good profit...)
Bruce
Thanks for the link Bruce. It was an interesting article. I've worked in retail sales before and much of what I learned there would be the same as at Apple. It is all about making the customer happy and feeling valuable. It is interesting that they believe in in body language and NLP type programming; these have been shown to be scientifically inaccurate.
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