How does online learning compete with Grand Theft Auto?
Dec 30, 2013
I suppose my approach was flawed from the start – I asked my 17 year old daughter (an enthusiastic “gamer”), how she would feel and react if in 4-5 years time she had to sit through a few days corporate induction that was based around PowerPoint.
Instead of wonderful insight into the mind of my/our target audience, I managed to get 30-seconds from “Little Miss Stresshead” that involved words like “lame”, “DUH!”, and phrases like “...ancient history” and “...old people”. Reaction to the induction-scenario would apparently involve “revolution” and “walking out” from her and her peers, (which is then what she did….somewhat unsurprisingly).
It has to be said that she was suddenly also joined, aided, and abetted in “The Famous Graham family non- conversation of 2013” by “The Umpire”, (my wife…), which did not aid my success in this venture :(
As a piece of investigative instructional design, I believe it could have gone better……
I will try my luck here…as I believe my assumptions and questions are still be sound.
Most corporate induction, and presentations are still done by using PowerPoint. Many corporations neither have the budget or the inclination to move away from this. Even in the online learning that we produce using Storyline and Presenter, there is an element of “slides” in all but the most beautifully crafted efforts.
Saying that - NOTHING, even so-called “gameification” even comes CLOSE to the levels of interactivity and immersion that Minecraft, or a Zelda game has. People stay up for DAYS playing GTA games. I believe that online learning where people get a few badges etc. may even seem more condescending to a gaming audience than just a (“lame”) slide-based course, no matter how beautifully built.
So….always one trying to see 3-5 years ahead, how can we EVER hope to create online learning that this particular audience will enjoy?
It seems to me that we have to accept a widening gulf, a gulf between “what people do”, and “what people do when they start work”. This genuinely puzzles me, and what I am finding harder and harder to understand is the way that we, as IDs should try and address this – if at all. Is this a reality that we have to sell to our children, and the new enthusiastic corporate learners of the future?
I would appreciate some good conversation and discussion around this one, as I really have no clue where this part of our world is actually heading.