Interactive Education for Lazy Professionals
Over the past few years I have been involved in creating 50 or more CEU (continuing education) courses for professionals. Most of our courses are between 6 - 8 hours in length, but can go as high as 25 hours per course. (These are long courses. I feel it is different than many of the other short 5 - 30 minute courses I see).
I am looking to make our courses more interactive. For me, this means using more articulate engage in our presenter. However, there are some issues...
- Interactive helps keep people interested
- Aids in education and memory retention of the content
- Is good for marketing, because it helps to set us apart
- People taking CEU courses get lazy. They want their CEU credits, and dont want to have to do alot to get them. Especially after the first few hours.
- It requires clicking the screen, instead of just listening. (After a few hours, people want to just sit back).
- Its possible to miss essential content (if viewers dont dig through and click all the buttons).
I feel like I am in a bit of a catch 22. Some customers come because they really want to learn. Some come because they just need CEU credits. The first group I feel would benifit from more interactiveness. The second group I feel would be "annoyed". This could result in bad ratings (which in the end hurts business, and less people end up taking courses). I do need to consider both.
Have others encountered similar problems? I wish I could just think about the quality of the education, but in the end of the day, it is a business and I don't want to alienate customers.