Is vector illustration clip art?
Apr 05, 2016
Greetings E-Learning Heroes,
I had a very surprising discussion with a client recently. She asked how much it would cost to swap out the "Clip art" used in 5 courses with photos of real people. Happily, it was by email so I could recover from my surprise. The client was getting feedback from her target audience that they didn't like the flat design, vector illustrations purchased in iStock for about $300. The client, her target audience and a speaker at a technology conference gave her the impression that it was clipart and undesirable. I would not describe the popular flat design look as clip art. I think of clip art as being more generic, non-artistic and 1980s. Am I splitting hairs here? Has anyone else had this response to flat design? I completely understand if the target audience doesn't care for flat design, then it should be redesigned. I'm just wondering about the language and if there is the beginnings of blow back on flat design.
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