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BrandonDameshek's avatar
BrandonDameshek
Community Member
2 months ago

Logo Translation

A question has arisen from one of my clients this morning as to whether or not we should translate the logo for our program to Spanish, as we are creating a Spanish version of the online training to run concurrently with the English version. Have any of you encountered this in the past? Is it typical to translate a logo (that contains wording) into the other language? I’m seeing various opinions online, so I don’t want to jump the gun on this.

General E-Learning
  • JudyNollet's avatar
    JudyNollet
    Super Hero
    2 months ago

    As with many questions, the answer is "it depends." 

    • Aside from the company name, how much wording is in the logo?
    • How recognizable are the name and tagline likely to be with the expected audience if they aren't translated?
    • Is the text translated elsewhere?
    • What do the company's "logo police" say? (There may be standards established by the marketing folks and/or the legal folks.)

    You're seeing various options online because there are various answers to those questions. Work with your client to figure out the best option for them. 

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