Is there any formula to estimate articulate content development?
Apr 14, 2013
I got this question the other day - here is my 2 cents worth response - hope it helps.
You should have a series of interactive Learning Objects (LO) that you can repurpose and again and again - like you own set of editable “Engage” interactions. (LO0 -Text and draw/find Pictures, LO1 simple click and reveal, LO2 interactive with a linear path, LO3 Interactive with Branching and multiple paths, LO4 immersive 3D environments.
Have a good understanding of the time to build these LO (Learning Objects) ie:
LO0 - 5hrs - reformat text and find or draw pics/graphics
LO1 – 10hrs - click and reveal text - pop ups, interactive timelines
LO2 – 20hrs - interactive elements ie decision Trees ie: users make a choice and branches off and make another selection
LO3 – 40hrs - 3D models etc etc
If your client has content, typically in the form of the powerpoint – Then do Instructional Design (ID) cut (map out a course) - go through the content looking for ways you can collapse or remove verbose or irrelevant content and replace it with an interactive elements or learning objects (LO). In this way users can interact with the material, even get users to find the information about HR policy or visit a mentor out-side your course and then return to the course to continue.
In an Compliance Induction example ('bread n butter work' for eLearning developers) : So an existing client 30 page induction powerpoint could end up say 10 screens (after the ID cut) in storyline (or AP) containing say 5 Learning objects of different LO mixes. In this example: 10 pages of text LO0 ie: 50hrs, 3 x LO1 = 30hrs, with 2 x LO2 = 40hrs. Total up you hours ie approx 120 hrs x your hourly rate (utilities, cost, profit etc) say $150 per hour or $18,000. Now it probably won’t take 5hrs per page for LO0. Remember it cost least 15% of the total quote just to keep you door open and light on.
You need add time for interface design if the client wants a customisations, ask them about who has the backups, who owns IP/Copyright, hosting etc etc - Get client sign off before starting, if you need a plan B, reduce the LO mix in the ID phase. So the outcome will tied to the amount of interactivity the clients wants