Corporate Or Organizational Branding
Question--do you ever have to work with organizational or corporate branding standards in your courses? If so, how do you navigate between those standards stressing organizational identity/branding and a common "look and feel" and the need to have a somewhat "open canvas" to develop e-learning in.
We were recently visited by our corporate identity and branding folks who were concerned that now that we have an external LMS for delivering company training to customers that all Articulate e-courses (including those that are internal) should look like they are from our company.
In all fairness to these folks, they were not dictatorial but rather very nice and very flexible in what they suggested we consider doing. They just wanted learners--internal and external--to know by some application of our branding/identity standards that the course was from our company. It was less "you must do this" and more trying to make it look at a glance that the course was from our company.
Any one else have experiences like this? What did you do?