Do you create your own graphics for your Storyline projects?

Hi. I posted this same message in the Storyline forum, but someone suggested I also post in this forum:

I'm new to instructional design and Storyline. I'm curious: do most people who use Storyline also create the graphics for their projects? Or do most people collaborate with designers/illustrators who are more skilled in the visual arts?

I ask because I'm trying to understand what skills are expected of an instructional designer. I have some drawing skills but I'm not a professional graphic designer and so I don't trust my design skills when creating anything beyond simple layouts.

One reason I'm posting this message is that, in the late 1990s, I worked as a copywriter for a large advertising agency's Internet division. I created websites for major corporations, but I collaborated with designers who did all the artwork and layout. I'm wondering if most instructional designers work the same way.



6 Replies
CJ McKay


In my experience the answer to your question depends upon the needs of your client / business.

Generally speaking I have been able to get most of the designs / images / buttons etc that I need from either Storyline iteself, MS Office or royalty free artwork online. This is because as manager of my projects I have the influence over the stakeholders decisions, especially over the age old question of content vs delivery method. Yes we all want our work to look good, but the important part to remember is that it is a learning method. People complete your eLearning because they need to learn something, not because your title slide looked funky.

For me the true skill of the Instructional Designer is in the methods used to deliver the message / learning in a way that is enjoyable for the user and promotes retention of information. How flashy your character / template / buttons are etc does not make the user remember/retain more information. Similarly though, very poor graphics / colours can detract from your message.

I always look at each element from 3 different viewpoints.

1. Subject matter expert: what should the end user take from this slide? What is the learning point?

2. End user: what do I see and do on the slide? does it make sense and does it add value to the message?

3. Designer: what is the content that needs to be in the slide and how can I convey that in an interresting and enjoyable way?

In terms of what people use, there was a "what's in your toolkit" thread that I found really useful as it had loads of resources and ideas from other ID's and Developers.

Hope that this helps


Bruce Graham

I am not an artist, so I have a wonderful illustrator that does my work for me when I need it.

You have to decide a business model that works on your strengths, but where you can still make money from your weaknesses, (i.e. I price her in as an additional cost to client and take margin).

Rebekah Massmann

In the past I had *some* access to a graphic designer, but I did a lot myself. In my position now, I do all the design work myself or purchase stock images as needed.

While it's certainly not required to be an ID, graphic design skills make you much more marketable in the elearning fields especially. Just my 2 cents!