35 Replies
OWEN HOLT

From a WSJ online article.....
"Yankovic tapped TruScribe to make the video, which took about 10 months to complete, says Eric Oakland, chair and chief innovation officer of the Fitchburg, Wis., company. Yankovic had a “pretty clear” idea of what he wanted, Oakland says, and the agency’s artists worked together to flesh out the singer’s concept. “We hadn’t done anything like that before,” Oakland says. “We had done long-form, 20 minutes, 30 minutes, but to be lyric heavy—music creates a mood that you have to match, too."

Yankovic thought it would be ironic to juxtapose all the "corporate speak" with the musical style of CSN&Y, whose music pretty much symbolizes the "antithesis of corporate America."

Joshua Roberts

Owen Holt said:

From a WSJ online article.....
"Yankovic tapped TruScribe to make the video, which took about 10 months to complete, says Eric Oakland, chair and chief innovation officer of the Fitchburg, Wis., company. Yankovic had a “pretty clear” idea of what he wanted, Oakland says, and the agency’s artists worked together to flesh out the singer’s concept. “We hadn’t done anything like that before,” Oakland says. “We had done long-form, 20 minutes, 30 minutes, but to be lyric heavy—music creates a mood that you have to match, too."

Yankovic thought it would be ironic to juxtapose all the "corporate speak" with the musical style of CSN&Y, whose music pretty much symbolizes the "antithesis of corporate America."


In case anyone is interested here's the link to the video itself - http://vevo.ly/zTDyrD

Full of jargon and corporate terms dissected wonderfully by the amazing Weird Al.