PAL OR NTSC

I am producing an online training programme and I will shortly begin filming. I normally produce programmes for the UK market and shoot in PAL format. However, this particular programme will be accessed in Europe and the U.S. and I was wondering if it would be better to shoot in NTSC for this particular programme. Also would the fact the video is embedded in Storyline make any difference?

I would really appreciate any advice on this

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