Stock image or create your own?

Jul 16, 2015

So I have been thinking about stock imagery recently, mainly things like people cut outs and how expensive it can be to get the sets you need for your content.

I was wondering whether many people opt for the standard Storyline character set, buy stock images or create their own?  For my many sins I am also a professional photographer and it's made me think, why don't I just shoot my own stock character sets.  However that in itself brings extra cost, etc and the question of whether I would get a return on investment.

I suppose the question I am asking here, or the discussion I am trying to spark up, is would you pay for custom character images for your eLearns, or are you happy just using stock copies from SL and places like eLearning Brothers?

3 Replies
Bob S


Great question.  This has come up a few times for different organizations I've been at. Besides money (of course), it came down to who to use as the models....

  1. If you go with a recognized face from within the company, there is a huge risk there if that person leaves, is terminated, or their "stock" falls reputation wise.
  2. If you go with an outside model, then why pay for a custom shoot plus the modeling fees if you can buy generic poses off the shelf?
  3. What that left in the middle was a particular niche....  An outside model  wearing company specific outfits/uniforms.  

In the end that's the question we wrestled with. How important was it to have them wearing our uniforms, clothes, etc?

Unless you are planning on doing this on-site for companies where you can shoot in their specific spaces, with theier products/tools/workstations/machinery etc..... then I think you may find #3 above being your niche.

Hope this helps and good luck!

Laurel Schulert

My company uses a mix of the stock photos in Storyline and Elearning Art, plus some photos we've shot ourselves (people in uniform).

The uniform lends a nice authenticity, and they're generic employees (no offense to anyone) so there's no name or identity associated with their pictures. They're just our guys in uniform.


This discussion is closed. You can start a new discussion or contact Articulate Support.