What should this be called?

I've used Articulate for lots of different e-learning projects and online guides, but I've just used it to create The Curse of Competence.  http://solutions-unlimited.co.nz/The%20Curse%20of%20Competence/player.html

My problem is that people keep asking me what it is--an e-story?, a multimedia tale? etcetera--and I have no idea what to say.  So, looking for possibilities in the community.  Given that there are lots of you out there cursed by competence, I'm sure you'll enjoy watching it and have some good names for it.  Any ideas?