what software could be used to make this video?

This looks like an After Effects project by the sheer number of animations included, and most certainly involves a few additional videos within it. That's not to say it could not be done by using Camtasia or something similar.

Thank you!  That's what I was thinking, but I've never used After Effects so wasn't sure.  I'm looking at trying something like Animaker... but I'll see if it can make something that looks vaguely as nice. Our brand doesn't do the cartoon look, but animating nice looking typography and infographics appeals to me.

I have Camtasia and have been doing some vaguely interesting animated videos with PPT and Camtasia for years, but the animation is very limited, as I'm sure you know.

Thanks for confirming my suspicion about After Effects.  I haven't even looked at it yet to see if it would be worth whatever they charge and however long the learning curve is. 

Heather - these are normally called explainer videos and you can do these yourself or have a company do it. Here are links for your review:

https://www.rawshorts.com/wizard?locale=en

https://blog.hubspot.com/marketing/explainer-videos

http://www.videoexplainers.com/explainer-video-cost