Presenter '13 Custom Player Tabs

How do you create custom player tabs in the Player?  I do not mean how to customize the existing, default tabs that come with Articulate (e.g., Exit and Resources).  However, I want to create my own tab called "Contact a Coach".  How can I do this?

None of the "tutorials" on your site tell me "how" to add my own tabs, they just tell me that it "can be done" with no instructions. 

Please can someone tell me how to do this functionality in Articulate Presenter '13.  I see lots of instructions for Storyline and Presenter '09, but nothing for '13.

Thank you.

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