How are you using user generated content (UGC)?
User-generated content (UGC) is any kind of content that's been created and shared by the user of a product. Sounds pretty nifty, but how does this concept apply to training?
Here's one example: let's say I'm trying to get my sales force trained on a new sales process. I might create a basic sales process course and then after it's been rolled out, ask for some sales team testimonials about what they learned and how it’s boosted their performance. Now I can use that UGC to promote my next sales course and to demonstrate how other sales folks are finding success with training.
That's just one example, of course. I'm sure there are plenty of other, more creative uses for UGC in training. And that's where you come in! Have you used UGC like testimonial videos, blog posts, or other content in your training? If so, how?