When learning meets branding - what are your experiences?
Here at my company we have stumbled across something we haven't really dealt with before, and I thought to put the question to everyone at this excellent community - because we're a bit stumped really.
One our of clients is a big industrial company which has recently started a brand management department and they have gone about branding absolutely everything. They haven't really gotten to work on guidelines for E-learning yet, but have nonetheless decreed that educational materials are to follow the brand guidelines for powerpoints and prints. However, since web guidelines and guidelines for educational materials haven't actually been made, we might have an opportunity to influence the way they work with these types of publications.
And that's why I'm putting out the call to you for your experiences working with E-learning under brand guidelines. How do you and your clients work with branding, to make sure learning isn't impaired by the "brand"? What concessions do you make and which are made by branding departments?
To put it in perspective, we are now reduced to using two colours on either black or white background. Pictures need to be HDR-type and extensively photoshopped and all illustrations be grid-type wire-looking things (bye bye character driven scenarios, simple illustrations etc). The verbal brand is the same as in for example Annual Financial Reports or PR materials. It's all good for those types of publications, but for E-learning... Well, you can probably imagine.
Any experiences, suggestions or insights are greatly appreciated!