Articulate 360

I am confused by this new Articulate 360 and what it means for Articulate Storyline. Does this mean that no further development will occur on Articulate Storyline 2, standalone version? Will there ever be an Articulate Storyline 3? What about people who bought a platinum licence with an upgrade option who do not want to go to Articulate 360? Will they get a refund on the upgrade portion or will they be forced to go to 360 if they want to benefit from their upgrade purchase?

While I see that there is benefit, especially for new customers, to 360, I am still not sure that it is worth mine and my company's money to take a perpetual licence and change it to a subscription for what I perceive to only be minor feature enhancements.

I am open to be shown why the expense would be worth my while?

281 Replies
Mark Schwartz

Jake, no worries.  I love your passion.  It shows you care.  And, I too, would love an Aston Martin, but can't afford one.  

One thing I'd ask you to consider is to signup for a free, fully functional 30-day Articulate 360 trial and rather then dwell on price, I'd ask you to consider the overall value of the service.  I don't know what you charge your clients per hour to develop work, but if 360 can improve your productivity by 1 - 2 hours per month, you may find a positive ROI.  Several things to consider:

  • How quickly you can create beautiful responsive content with Articulate Rise
  • Using Articulate Review to get SME, stake-holder feedback while in production, may not only save you time, but I'm certain it will improve your client's experience
  • The Articulate Live sessions (hosted by Tom Kuhlmann and other e-learning experts), might offer you useful tips that may save you time, but also improve your work.  And the ask me anything sessions, could prove very valuable to your unique needs.
  • Content Library provides lots of great assets, but I know the beautiful pre-built interactions (with triggers, states, design already pre-built), can really accelerate your design process.  And you can tweak those to maintain a unique design.  
  • You can develop any device content with Studio or Storyline without having to set any breakpoints or do any additional work.  What if you could go to existing clients and offer them legacy courses you've previously created for them as updated HTML5, multi-device responsive player courses with just the push of a Publish button.  

Anyway, I would really welcome your feedback if you do take a trial and are so inclined.  Thanks.

Jake Hurt

Mark, I might take a trial for Rise, but I was part of the Beta test for 360, so I've used the rest of the offerings enough to know they are good ;)

As I mentioned, it's more the price and being locked into using set software. A lot of our legacy library is in Articulate 09 and we don't have the time to upgrade to a newer version of Studio. Because we purchased 09 perpetually we are able to go back and amend as necessary if we need to without having to resubscribe or pay again for the software.

For us at least a lot of 360 seems to be a perfect world case, yes, in a perfect world all our courses would be in the new storyline studio versions, but there just isn't the time/resources for that!

I think 360 is more worth it for small developers developing bespoke content, but for a large elearning company keeping a substantial internal library these kind of costs quickly spiral out of control.

Dan Myers

It's pretty absurd that pricing for the subscription is basically the same as prior pricing for a perpetual license. 

As a team of 14 designers, we would have to spend $14,000~$18,000 on 360 licenses each year.

Adobe Captivate costs $29.99/month For us, that's  ~$5,000/year for 14 licenses. Compared to $14K-18K for 360 or Teams 360.

You can bet that finance dept isn't going to let us spend 3X more every year for a comparable product just because we like it a little better.

If Articulate doesn't move pricing closer to their competition, the customers will move to the competition. 


Ashley Terwilliger-Pollard

Hi Dan,

Thank you for sharing the image and pricing in regards to Captivate. This forum discussion has gotten a bit longer, and as such I did want to link back to Brian's answer on page one about our pricing structure and our continued support of perpetual licenses. In regards to pricing, the information in this chart is particularly helpful as if you compare pricing for Articulate 360 to other solutions that offer all of these features, it’s quite competitive.

Comparison Matrix

If you have any questions about that, I'd also suggest talking with our Success team by reaching out here. They're a bit more prepared to handle those type of questions than the team who monitors and works in the forums - our background is technical in nature! :) 

K Atkinson

I am not very happy with the pricing, with our awful exchange rate it makes no sense to upgrade at this point in time. You can subscribe to the Evolve tool, which is also based on the Adapt framework which is very decently priced and does more than the Articulate Rise's version. 

I hope Articulate gives more insight to what is coming to Storyline 3!

Tim Danes

Hi Fraser.  Well articulated (pardon the pun).  I am a professional user of Storyline since it was first released.  I create my own templates, source my own content, and have great review tools.  As such, I only need Storyline and the subscription for me is far too expensive.  I just want the Big Mac not the Family Feast.

I work collaboratively with my clients, and often only provide the 'polish' at the end. i.e. improving the GUI and Learning Experience (LX).  We both need 360 to continue that type of work, and it's a hard sell given that we're achieving everything with what we have.

As an aside, I've got a quiet concern going on that we're going to see a vast improvement of quality in eLearning courses (the benchmark isn't that high), but they're going to be like McMansions you see popping up in the new suburbs.  They look big and shiny, but the learning at their core is mass-produced, template-driven, same-same Stock photo stuff.   We'll see.  

I suppose in the short term it'll be nice to see some improved quality out there (I'm a bit over cartoon characters and clipart) :)

Kayla Burtch

One issue that I don't see mentioned often, is that if you have clients that you have already encouraged to purchase Storyline 2 so that they can make in-house changes as required, it is very hard to try and sell them on buying a subscription for the 1-2 times/year they might want to make changes. We have hundreds of clients who all use the courses we make, and our selling point was that they can quickly and easily make text changes/translate the materials using the translate function in-house. They have already invested in SL2 in order to do this. Now we basically have our hands tied and either can't offer mobile learning (which we all know is what EVERYONE is demanding) for at least a year, or need to somehow convince 100 clients to subscribe? It is a really difficult situation.

I've been one of articulate's biggest fans for years, and while I still say the software is fantastic, I think releasing a subscription model (especially such an expensive one) before addressing the mobile publishing in the perpetual version was a very unfair move to your many loyal clients. Storyline is very aware how important HTML5 support is in the industry, and I think it is quite manipulative to make this functionality only available to subscription model customers for up to a year! 

Harry Carter

So, after all of the hemming and hawing I did in regards to pricing of Articulate 360...I decided to go forward with a subscription. I WAS using Captivate 9 which is cheaper but truthfully? It never gave me that modern, up to date feeling. Plus,I couldn't get enough relevant training for Captivate 9. I also had a subscription to very limited. 

Anyway, between the $30 per month for Captivate 9 and another $35 for Lynda, I figured I'd push that money towards Articulate 360, which ultimately was what I always wanted in a package deal. Well, okay, I can forego the Apple products but still, good solid package.

My only big request here is to lower the yearly price a bit, just so it's less painful to some who are in that "just out of reach" zone.

Michael Chambers

While I appreciate the way that you're positioning the entire 360 package for value, I'd like to add my voice to those before me stating that this subscription is difficult to justify on an annual basis. I think that a 360 version of Storyline by itself at a lower price point would be perfect for our limited usage. I have no doubt that the additional tools you provide with 360 are excellent, but at this time I have no need for tools like Preso or Rise.

Fraser M

Mark replied earlier in the thread basically that if they had hundreds of millions of users then they could offer a subscription fee similar to the $69 per year that Microsoft does.  The way I see it, that just proves that the subscription model isn't right for Articulate.  The end user shouldn't have to pay 15 times more because Articulate doesn't have that many users.

The common beef I'm seeing is Storyline users feel hurt because we have been loyal supporters and have been waiting a long time for things like mobile support and html5 upgrades to Storyline 2 only to have them finally come out in a package with a bunch of other products that we don't need at an extremely high yearly price.  Storyline 2.5 or 3 should be available now, not next year.  :(

Genie Wu

The price is too high for the the first year and ridiculous for the subsequent years, even with with all the discounts offered. And the volume discount is for 10+ only. Who has that kind of money? We like the review feature, templates, and Rise. Otherwise we have everything we need with Storyline 2 and the studio version. 

Also, we are running into a few issues with the trial version. The files created are not backward compatible. And we are not sure if we could reinstall the Articulate software we own once we are done with trial. I also notice the new publishing setting that is recommended (html5 first, flash second) doesn't work with our LMS, Saba.

We were very excited about 360. But the price and the support has been disappointing. Instead of upgrading everybody, we are now only thinking to buy one license for special projects and keep everything else in SL2 and Studio 13.  


Rachel Craig

That's the main issue I have with it too, Fraser. Not that there is a new software, but that Storyline 360 (or 2.5 or 3) isn't being offered on its own for loyal Storyline customers.

I also am irked that there isn't a more clear timeline for when the next edition of Storyline will be released, or even the next patch. If Storyline 360 has HTML5 and mobile support, why can't these features be released in a patch for Storyline 2? Articulate staff, what's your answer for that? I did a trial of 360, but knew that my company would stick with Storyline 2.

Can I continue to voice my support for HTML5 output to be 508 compliant in Storyline 2? I'm glad this feature is in 360, but I feel like users have been asking for this feature for a long time, and it would be great to see it for loyal customers,  in Storyline 2.

Dan Myers

I've seen lots of posts about it being hard for small teams and individual contractors, but if you think it's better for a large team in a big company, it's not. I tried working with their sales team and the volume discounts for 10+ don't really put a dent the expense.

We're wrapping up budgeting for 2017. In our budget review, our finance dept would laugh us out of the room if we tried to justify paying around $16,000 annually for 14 licenses for something we like a little better than what we currently own outright. If we used it for 3 years, we would pay around $48,000 for 360 and at the end of the day, not own the licenses unless we kept paying.

Articulate should check competitor pricing and just try to be in the ballpark. At list price, 360 for teams is $1,299/year. Captivate is $360/year. Yes articulate is better, not 3.5 times better. That's like saying that if people to pay $15 for a good burger, they should be willing to pay $55 for a great burger. 

Ashley Terwilliger-Pollard

Hi Genie,

Storyline 360 or Studio 360 won't be backwards compatible with earlier versions of Storyline and Studio. You should be able to have Storyline 1, 2 and 360 installed on the same system though so no need to remove the existing license to work within the trial. If you removed Studio '13 to install Studio 360 we can always help you reinstall that when ready. They cannot be installed on the same system as they are both Powerpoint addins and only one can exist at a time. 

If you need additional help with the reinstallation of your Articulate products please feel free to reach out to our Support team here. 

Ashley Terwilliger-Pollard

Hi Helena,

We don't have a full feature list for the next Storyline perpetual version, but you could expect it to include things you're seeing now in Storyline 360 such as dials and the new responsive player. The web based items as a part of Articulate 360 such as Content Library and Articulate Review will not be included. 

Once we have additional information to share we'll be certain to include in forum discussions such as this one. 

Helena Smith

Ok. Our billing and accounts payable works differently and having to depend that the monthly subscription is not very feasible. We have as well as many other companies have budgets allocated at various times.  Getting our services halted because account services didn't process in Articulates timely manner is a process we don't want to deal with.